Don’t dead-end your campaign materials.

Campaigns spent a lot of money on T-shirts, lawn signs, buttons, stickers, palm sheets and other materials. If you’re lucky, potential voters will remember the URL and check out their candidate when they get home.

Unfortunately, that’s an unrealistic dream. Here’s why:

• American voters, conservatively, see thousands of marketing messages every day. Even presidential campaigns can’t compete with all that noise.
• While your campaign materials are meant to elicit interest when it’s at its peak, websites have little chance of converting that voter into a supporter, because these interests wane quickly.
• If potential voters immediately key in a URL on their smart phone, nearly 100% of political campaigns have not optimized their websites for mobile.

With these issues, gaining name recognition will be challenging as well.

If you’re campaign has a MACE score (http://polimobile.com/mace) of over 50%, you’re wasting your hard fundraised campaign dollars on materials that don’t convert voters and to supporters.

Here are some ideas that we’ve seen work:

• Both Rock the Vote and Mitt Romney’s campaign have T-shirts that feature QR codes. These types of barcodes route mobile users to mobile optimized websites.
• Scott Brown’s 2010 senate campaign prominently featured opt-in messages are their rally and lawn signs.
• And taking a tip from the business world, Geico adds QR codes to the outside of their envelopes to streamline the information process. Imagine that on your next fundraising ask.

There are hundreds of ways of incorporating mobile into your campaign efforts. It easily piggybacks off of what you’re already doing, and it captures the interests of the potential supporter when it’s at its highest.

Not sure how mobile can be used in your campaign? Contact us and we can help you brainstorm ideas on how to turn potential voters and ardent supporters using mobile.